IIH Tech Blog | London

$39 billion . That’s the annual revenue of the U.S. property management industry. It sure looks good on paper, but you’d probably be surprised to learn that 30% of this goes to the top 500 firms. So, where do the rest 79,500 firms lie? The bulk of them are stuck at what’s arguably the most critical stage- getting their strategy right. While property management may not be the simplest business engagement, one thing you’ve got to admit is, it’s not as complicated as manufacturing. Even the smallest firms have fair chances of outdoing large established businesses, thanks to something called the web. According to a report prepared by NAR,  84% of both buyers and renters  are heavily using the internet as their first step in their home searching process. If they can’t find your information online, you may be missing out on a huge chunk of potential business. Well, of course there’s the option of riding on a third party website like Facebook, but personal websites have prove...

Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. Marketing automation  is a no-brainer for big businesses, who might have hundreds of thousands of customers to interact with on a daily basis. For small businesses, whether to invest in marketing automation software is a legitimate question, especially if you’ve never used it before. For the most part, automating your  marketing campaigns  is typically a net-positive. It’s still important to understand what is true and what is not about the process so you know what to expect. Here are eight myths about marketing automation and the truth behind them: 1. Automated marketing is just sending messages automatically Automated marketing software  sends messages to potential (and current) customers through email, web, social m...

With the global talent shortage reaching its highest level in over a decade, employers are struggling more than ever to fill open positions. According to Bullhorn’s  Global Recruitment Insights and Data (GRID) research, 74 percent of recruiting professionals identified tight talent pools as their top hiring challenge of 2019. Fortunately, technological innovations are constantly changing the way recruitment professionals do their jobs. With the help of major tech advancements like artificial intelligence (AI), soon recruiters will be able to ensure they’ve found the perfect candidate for any role. And this just one of the many possible uses for AI in the recruitment industry. While some agencies have already adopted early forms of AI to aid in running their businesses, most recruitment agencies have yet to make this leap in performance. Here are five ways you can implement AI now and in the near-future. Find available and passive candidates Is it easy for you to source in...

Today, many financial institutions are thinking about introducing a different software to their businesses, because it can eliminate excessive bureaucratic hurdles in the bank infrastructure. Many business processes can be automated and simplified, thereby taking out all the obstacles employees need to go through before the exact process could be considered complete. The most apparent examples of a banking software are CRM systems that help to build an effective "Client-Manager" infrastructure, banking systems for management and financial operations control, mobile banking applications, which greatly simplify the service and make it more accessible to ordinary customers, etc. Today we will try to find out what are the best banking software solutions, determine the main directions and purposes of the banking software development, as well as basic features and requirements for such software. Ideal Banking Software The ideal banking management system is that which: A...

Securing the IoT is a multi-faceted effort that requires big moves as well as small adjustments to ensure networks, systems, data and devices are protected. Here are 7 security practices you might not have considered. One of the biggest concerns with the Internet of Things ( IoT ) is making sure networks, data, and devices are secure. IoT-related security incidents have already occurred, and the worries among IT, security and networking managers that similar events will take place are justified. “In all but the most restrictive environments, you’re going to have IoT devices in your midst,” says Jason Taule, vice president of standards and CISO at security standards and assurance company  HITRUST . "The question then isn’t if, but how you are going to allow such devices to connect to and interact with your networks, systems and data.” What can organizations do to enhance IoT security? There are plenty of options—including a number of practices that might not be so obvious. ...