Tips to make a successful e-commerce site with Magento Development
Are you planning to start or widen your e-commerce business in 2019? It’s not only you who has such goals! In fact, every other business owner is shifting towards online platforms to explore the amazing offerings of digitalization in the contemporary world.
The global e-commerce market is witnessing a constant and steady growth in retail sales. According to research by Statista, it is forecasted that it will reach to 4.878 billion U.S. dollars in 2021.
Here is the graphical representation of the same research:
No matter what is the location of target consumers, one will have to face heavy competition everywhere! This is because, in the current era of online marketing, no part of the world has been left behind.
The predictions by Statista are showcased in the graph below that shows the share of leading countries in retail e-commerce sales from 2014 to 2019.
This clearly shows the omnipresence of e-commerce sites competition worldwide. The bright future of this industry demands great effort on the part of e-commerce store developers. They need to exercise rewarding ways to establish a large customer base.
The job of a proficient e-commerce set-up does not end at gaining customers. In fact, the real work starts when you struggle to retain your customers. Have you ever scrutinized the well-performing e-commerce sites of the world?
Their operations are smooth with robust website support. Are you wondering the reason behind this? The platform on which you construct your e-commerce website holds enormous value in its journey of success.
A strong open source platform for e-commerce website development is capable of providing with facilities that encourage sale growth, customer retainment, and satisfaction. There are a number of such platforms.
One of the most opted and rewarding e-commerce development frameworks is Magento. It has shown remarkable support to its large user base of e-commerce sites. Its rich bank of built-in features and powerful tools provides an unparalleled shopping experience to users.
Its wide established market is reflected in the statistics as well. According to the data of BuiltWith of the top 100k websites, Magento e-commerce framework development came on the third position in the popularity of e-commerce technologies usage.
Here is the pie chart and table to represent their findings:
Choosing Magento as the platform for your e-commerce website construction does not increase your business profits. To earn an edge over your competitors, you require to utilize this platform to its greatest capabilities.
Magento e-commerce developers can create web portals by narrowing the technological gap. Here are some tips that you can apply to make your e-commerce website successful with Magento Development
Make a responsive website:
Mobile devices are in everyone’s pocket these days. According to research by Statista, mobile users are expected to reach 4.68 billion in 2019! The usefulness of mobile phones can be depicted by their constantly increasing numbers.
Here is a graphical representation of the research:
The growing market of mobile technology demands business to make their websites mobile friendly. Neglecting this technology might prove to be extremely costly for anyone pursuing to attain clients via online mode.
E-commerce open source Magento provides responsive themes like Argento or Magento Mobile HTML 5 and extensions like couch commerce and Tenfoot. You can utilize these features to make a mobile-friendly online store.
Moreover, customization of the website is also not an issue with Magento e-commerce development. There are innumerable options like making the size of “add to cart” or “buy” buttons smaller.
Such options help to make the tapping with fingers and thumbs convenient for mobile users. You can hire Magento e-commerce developers to explore other mobile-friendly features of this platform which only professionals can understand.
Give emphasis to shopping page development:
Well, its the stage when the process of client retainment starts. If you have succeeded in making your customer land to your shopping page then half of the battle is won. Now, you need to make them click the “Proceed to Checkout” button.
The decision-making activity that takes place on this page makes it extremely crucial. Therefore, it deserves special attention while the development of an e-commerce website.
Magento allows you to customize the color and size of the “proceed to checkout” button. Explore its offerings and create a page that motivates your customers to finalize the decision to buy a product they liked.
Use the one-page checkout extension:
Have you ever liked something but could not buy it from an online store? What turned you off to leave your choice? Probably, the hectic buying process and you are not the only one! Most of the prospective buyers leave the website due to the extensive checkout process.
As a smart business owner, you can learn things from your own experience. You should aim at eliminating this issue in your e-commerce website development. You can easily check your website statistics and make out whether your online store has the same problem.
This open-source platform offers “Magento One Step checkout Booster” for minimizing and easing the process of buying. You can easily install this while building the online store.
Get a customized Magento Theme:
There is a pool of e-commerce companies that are struggling to gain a distinctive place in the online market. It is not an easy thing to achieve. Not all stores are able to get the market position like Amazon!
create an e-commerce store with Magento
Now, here the query arises about brand development. Exactly, you need to establish a strong position by involving different attributes from your competitors. This is only possible by using a customized Magento theme.
You can also get in touch with professional Magento developers who know how to build an e-commerce website and have enough skills to promote your brand image through the website design. It is highly essential to convey your individual corporate identity through your e-commerce website.
Final words:
Undoubtedly, Magento is one of the most preferred and efficient e-commerce website development platforms. It provides high-quality plug-ins to formulate a website according to the users’ preferences.
If you are struggling to develop a fruitful e-commerce store then we would suggest you get in touch with an experienced Magento e-commerce developing company. They will combine your needs with their proficiency and knowledge in order to help you in building an e-commerce web site of your dreams!
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