7 Google-Safe Tactics to Scale Your Link Building Faster
Authoritative studies have shown that link building is the second most important Google ranking factor after content.
Google accounts for over 96% of all mobile traffic. And 68% of all web traffic. So their decision holds sway on and off the web.
In fact, 93% of the time, internet users start their online experience from the search engines. So the search is how you’d get organic traffic. Which in turn gets you leads and revenue.
As much as 67% of all marketers agree that SEO and link building techniques generate the most leads for them.
All these points to one conclusion.
If you are not scaling your link building, you’re losing a ton of leads. And you don’t even know it.
What’s Scalable Link Building?
Starting a link building campaign is not the issue. But earning high-QUALITY links in QUANTITY. That’s the real problem.
You see, it’s not enough to have a link building strategy. You must build links that are scalable.
Google penalizes unnatural links by de-ranking or blacklisting websites that don’t earn editorial links. The search giant relies on its Penguin algorithm or manual penalties to punish sites or pages using non-editorial backlinks to boost their SERP rankings.
It’s obvious. Links take center-stage on Google’s ranking factors.
Andrey Lipattsev, who serves as Google’s Search Quality Senior Strategist, says high-quality content and links are Google’s two most important ranking factors.
No. You can’t afford to leave your link building to chance. You need scalable link building tactics.
But What’s Scalable Link Building?
Scalable link building is earning healthy and profitable links using link acquisition techniques that are sustainable and evergreen.
In short, scalable link building is continuously building links without violating the Google quality guidelines.
Why does Google punish unnatural links?
Shady links are intended to deceive the search engines to rank web pages high on the SERP. Google (and human visitors) don’t want deceit.
Some links add value and others cause problems. Links that are safe and good to build in large quantity are scalable links.
These may sound fancy in print. In reality, scalable link building demands more effort than you may think.
Link building is hard work. Allow me to clarify that: Building legitimate links that have genuine value in search is hard work. – Karen DeJarnette(SearchEngineLand)
Fortunately, the returns on scalable link building are always worth the effort. In the business of online marketing, you cannot go it alone. You need other people’s “votes,” and that’s what link building is all about.
Of course, it’s easy to consider some shady technique to build your online presence. You should dispel these thoughts as quickly as they come. And for good reasons too.
- Blackhat SEO is not sustainable
- Blackhat link building can ruin all your previous hard work
- Black hat techniques is a recipe for Google’s ever-present hammer
To drive home these points, let’s look at some case studies.
How AeroPets Court Google’s Hammer
Aero Pets, a transport company in New Zealand suffered for their poor decision. They enlisted the services of a black hat SEO company to help boost their rankings.
Well, the SEO company went straight to work. First was a revamp of the entire website. Next up were shady link building tactics.
Everything went well until Google’s Penguin update. In short, it took months to correct the damage that followed.
In particular, buying a bunch of unnatural links back to your site isn’t just useless. It’s now actively harmful… It’s a lot easier to buy them than it is to get them taken away. – Sonia Simone(CopyBlogger)
BMW Epic Link Building Gaffe
Not only small B2B companies get caught up in this shady business. BMW also got their share of Google’s penalty sometime in 2006 when they employed black hat SEO.
Google found out that BMW used using doorway pages. And stuffing these pages with keywords to gain traffic. This move was outright blackhat. And they got the worst punishment possible.
Google removed all of BMW’s web pages from their index!
Black hat SEO doesn’t work long-term. It’s your call of course. But in my mind, it’s not worth it. – Brian Dean
There’re lots of other cases like this littered over the web. Trust me, it’s best not experienced first-hand.
When Is Link Building Safe?
Link building is safe when the links come naturally. That is editorial links.
Editorial links are links that you gain from producing and promoting excellent content. You earn editorial links as rewards for your hard work and quality contents.
SEJ defines editorial links as:
links which a web site organically attracts because that site is producing good content and marketing that content via social media sites… link baiting, syndication and public relations.
In fact, Sean Si says that his favorite scalable link building technique is link baiting. He told Ahrefs that four pages on his site drive 21% of the site’s traffic because of link baiting.
No! You don’t buy or pay for editorial links. You can earn them from top ranking websites.
Anything contrary to an earned link isn’t acceptable. And Google is swift to react.
The search giant has spelled out, in explicit terms, what illegal link building meansto them. Take care to avoid them.
Alright, enough of case studies. Let’s show you how to scale your link building the right way. The White-Hat SEO way.
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