What is the best way to boost sales on Shopify?
Once you’ve set up your ecommerce store, stocked your inventory, and launched a social presence for your brand, the next priority for every merchant is to increase Shopify sales. For some merchants, this means putting more resources into marketing strategies of their choice while for others, growing sales is all about diversifying where they sell.
If you’re just starting your business or looking for ideas to increase your sales, we’ve put together a list of top strategies that are proven to give your numbers a boost.
Table of Contents
Make on-site optimizations
1. Enable live chat and set up a round-the-clock customer support team.
As an online store, it’s important to create the same customer experience that shoppers receive from brick and mortar stores. Setting up a support team that provides 24/7 live chat is proven to help increase Shopify sales. According to Icmi, live chat leads to a 48% increase in revenue per chat hour and a 40% increase in conversion rate.
Setting up friendly customer support executives who respond within 10 seconds of the customer raising a ticket or sending a message is likely to help convert store visitors into shoppers and even increase customer retention and loyalty.
Tip:
If you don’t already have live chat functionalities, you can use live chat apps like Tidio and Gorgias to get started. Set up shifts for your customer support executives so that you can provide live chat to your customers round the clock.
2. Capture one-time visitors with push notifications
If you’re an active ecommerce store that drives engagement efforts on social media, you’d be aware of the number of one-time visitors that you have on your store. Out of these visitors, only a fraction of them stay longer than a few minutes, and the number of visitors who convert is even fewer. First time visits rarely convert. But, this doesn’t mean that you should lose out on bringing back these one-time visitors.
Turn one-time visitors into subscribers with push notifications. Push notifications allow your store visitors to subscribe to your store’s updates. You can enable an opt-in that appears for your visitors a few seconds after landing on your store. Once they subscribe, you can bring them back to the store even after they are offline and maximize your engagement efforts.
Tip:
Set up the browser prompt with a slight delay and an overlay to display a catchy message. Learn how you can set up the opt-in from PushOwl’s helpdesk. Once you’ve gained more subscribers, start sending campaigns to increase purchasesand set up abandoned cart recovery to successfully recover carts.
3. Talk to potential customers with Facebook Messenger
Facebook Messenger is one of the primary communication platforms for users worldwide. In recent years, it has also been a platform for businesses to talk to their customers. With the rise of chatbots, it’s easier than ever for businesses to reach customers on this platform. According to Facebook, in 2018, there were 1.3 billion Messenger users, with 8 billion messages sent between businesses and people every month.
If you aren’t leveraging chatbots already, it’s crucial that you set one up for your ecommerce store immediately. Apps like Octane AI and Flashchat have a premium bot concierge for your store that handles Facebook Messenger like a pro. By setting up your chatbot with these apps, you can automate messenger conversations, abandoned cart recovery, answer customer questions, send follow-up messages post-purchase, and send targeted messages based on customer demographics and behavior.
Tip:
Start small, by setting up abandoned cart recovery. If you aren’t familiar with the platforms, you can use their helpdesk to walk through the shopify apps. Octane AI’s helpdesk has a thorough video onboarding series to help you get started with Facebook Messenger.
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