Shopify Marketing Strategies: How You Can Use SMSBump and PushOwl to Supercharge Your Ecommerce Store
Shifting customer attention demands newer and faster ways of communicating. This is increasingly true as inboxes get more cluttered and people opt to use social media for product and brand recommendations. You’ve got to look for Shopify marketing strategies that will yield the results you are looking for.
One such problem that many merchants want to solve is targeting one-time visitors. How do you speak to a new visitor on your store and more importantly, when they are not online?
It’s not possible with social media where you’re addressing shoppers as a community. It’s also tough with emails since you aren’t likely to capture visitor details when they first land on your store.
This is where adding web push notifications and SMS to your marketing arsenal can go a long way. By setting up these Shopify notification apps on your store, you can capture subscribers and target them where they live — directly on their screens and their smartphones.
Here are a few resources to help you get started with both these channels:
- Installing PushOwl on Shopify
- Get Started With Push Notification Creation
- How to Install and Configure SMSBump on Shopify
- How to Launch an SMS Marketing Campaign
In this blog, we’ll dive into the different ways you can use web push notifications and SMS together to create an impactful Shopify marketing strategy.
Comparison of Push and SMS
Table of Contents
- Comparison of Push and SMS
- Subscription
- Appearance
- Use Cases
- Optimize Your Abandoned Cart Recovery Funnel
- The average shopping cart abandonment rate is 69.57%.
- Repurpose your Promotions
Before you start using the two channels in tandem, let’s see how the two marketing channels work. While push notifications and SMS are great marketing channels, both have different behaviors- from their opt-in to the way the message is seen as well as the different kinds of messages you can send with each channel.
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