Is it right to make a blog website on Shopify?

Every single day, more than 2.8 million blog posts are written. That’s a lot of content, and that number is continuously rising. We are smack-dab in the middle of the content marketing era.
You need to find ways to stand out in the crowd, and drive traffic and sales to your business. Blogging is a huge part of an ecommerce marketing strategy, but a lot of people don’t realize that every Shopify site includes a blog.
You may already be using WordPress or another platform for blogging. Unfortunately, those external platforms weren’t developed to play well with Shopify. As a result, it’s not a seamless process to feature a product on another blog and drive readers to convert to a sale.
So, let’s take a look at how a Shopify blog works, the functionality it offers, and how it integrates your blogging with your ecommerce store.
Blogging with Shopify: The Basics
For most ecommerce blogs, Shopify’s embedded capabilities will be plenty to meet your needs. It’s free, quick and easy to get started with, and covers the blogging basics — like inserting images and video, a nice visual editor, automatic SEO for the title and description, ability to schedule posts in the future, comments, and tags. It’s not as powerful as dedicated blog systems like WordPress, but you may not need all that functionality.
Benefits of Using Your Shopify Blog
Using your Shopify blog makes it easy to:
  • Start readers on your online shop and keep them there
  • Maintain a cohesive feel between your shop and your blog; they’re just different pages on the same site, with the same look and feel
  • Manage and maintain content, with only one admin tool to update your shop and blog
Easy for you. Easy for your customers.
Source: Why You Should Be Blogging on Shopify
Location: London, UK

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