IIH Tech Blog | London

If having a successful SEO campaign implies modifying your website to match Google’s ranking criteria, setting it up requires some understanding from the different teams and the decision makers that could be involved. Professionals are debating about SEO for more than 10 years, but sometimes, it still underestimated or not properly understood. If you are effectively working on your SEO, or if you have access to different accounts in Google Analytics, you’ve released how effective SEO can be, both in terms of traffic and revenues.  If you take into account that you do not have to pay for each visit Google sends you, unlike other channels, the return on investment can be interesting. Explaining  how SEO works  is more than important, both internally if you’re working in-house or with your clients, if you’re a service provider, especially because it has some grey areas. The fact that search engines do not communicate exactly about the ranking criteria, that there are s...

Getting the best of the features installed in for the online store is the best way to make sure online presence is worth having! From oodles of options and help available, this post of the blog is dedicated to the technology of Magento. Before digging into more detailed Knowledge and how to(s) of this technology called Magento, it would be definitely needed to help the naïve one with what is Magento, actually? Being an open source help available Magento is the platform for the developers to help business person set up their online portal. 1. Why only Magento? There is no necessity to depend only on Magento website development, but the various features and the excellent way of getting technology roped in have made it really relevant and easy to depend on Magento. Things to count on Magento for: Extremely in-depth Marketing Shopping cart system being flexible The appearance of the online store: functionality as well as the content Easy built-in catalogue management system E...

Are you planning to start or widen your e-commerce business in 2019? It’s not only you who has such goals! In fact, every other business owner is shifting towards online platforms to explore the amazing offerings of digitalization in the contemporary world. The global e-commerce market is witnessing a constant and steady growth in retail sales. According to research by  Statista , it is forecasted that it will reach to 4.878 billion U.S. dollars in 2021. Here is the graphical representation of the same research: No matter what is the location of target consumers, one will have to face heavy competition everywhere! This is because, in the current era of online marketing, no part of the world has been left behind. The predictions by  Statista  are showcased in the graph below that shows the share of leading countries in retail e-commerce sales from 2014 to 2019. This clearly shows the omnipresence of e-commerce sites competition worldwide. The bright fut...

Have traffic but low conversions? Your bounce rate may be too high. In this guide, we'll share some factors that keep visitors hooked and browsing your website. In some cases, this can mean your website is perfectly responding to whatever query they had, and so the visitors in question had no need to stick around. This is a rare occurrence and even if you perfectly answer their question, you want to draw visitors to check out more of your content and, ultimately, do business with you. While you want to push most metrics as high as you can, bounce rate is that you generally want to keep low, if possible. If your website is sees a fair amount of traffic, or even a recent uptick in views, without a good conversion rate to match, there’s a good chance your bounce rate is too high. Your bounce rate is the percentage of visitors to your website who leave after viewing a single page – in other words, they hit one spot on your website and then “bounce” off. Here, Some Great w...